Purpose/Activity | Type of data | Lawful basis for processing, including basis of legitimate interest |
To manage our relationship with you which will include: |
To respond to any questions or complaints you may have regarding our products and services | (a) Identity (b) Contact (c) Concerns and complaints (d) Purchase history (e) Activity and interaction | (a) Necessary for our legitimate interests (to support customers with sales and other enquiries, to operate our business) (b) Performance of a contract with you |
To fulfil requests you make to us (for example: product information, , call back requests , brochure requests or information about specific products) | (a) Identity (b) Contact (c) Purchase history (d) Activity and interaction | (a) Performance of a contract with you |
To notify you about changes to our terms or privacy policy | (a) Identity (b) Contact (c) Marketing and communications | (a) Necessary to comply with a legal obligation |
To register you as a new customer | (a) Identity (b) Contact (c) Purchase history (d) Marketing and communications (e) Activity and interaction (f) Profiling Retailer interaction history (g) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to support customers with sales and other enquiries, to operate our business) |
To verify the accuracy of information that we hold about you and create a better understanding of you as a customer | (a) Identity (b) Contact (c) Concerns and complaints (d) Product data (e) Purchase history (f) Marketing and communications (g) Activity and interaction (h) Profiling online Retailer interaction history (i) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to support customers with sales and other enquiries, to operate our business) |
To personalise your experience of our services (for example: tailor offerings within the Bentley Network App or digital platforms based on your usage, profile and interactions) | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Marketing and communications (f) Activity and interaction (g) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to support customers with sales and other enquiries, to operate our business) |
To provide you with access to additional services, such as the Bentley Network app | (a) Identity (b) Contact (c) Purchase history (d) Marketing and communications (e) Activity and interaction (f) Proof of identity | (a) Necessary for our legitimate interests (to support customers with sales and other enquiries, to operate our business) |
To make suggestions, recommendations and market to you about goods or services that may be of interest to you, which will include: |
To send you details of products, services, exclusive events, special offers and rewards that we think will be of interest to you, unless you object | (a) Identity (b) Contact (c) Marketing and Communications (d) Activity and interaction (e) Purchase history (f) Usage and web activity tracking (g) Social media (h) Profiling, demographics and lifestyle | (a) Where you have provided your consent (b) Necessary for our legitimate interests (to tailor and provide relevant services and communications in the event that consent is not required) |
To measure or understand the effectiveness of the communications we serve to you to make them more relevant | (a) Identity (b) Contact (c) Marketing and Communications (d) Activity and interaction (e) Purchase history (f) Usage and web activity tracking (g) Social media (h) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to understanding customers’ and drivers’ needs and measure the reach and effectiveness of our campaigns) |
To contact you with targeted communications delivered online through social media and other platforms operated by other companies | (a) Identity (b) Contact (c) Marketing and Communications (d) Activity and interaction (e) Purchase history (f) Usage and web activity tracking (g) Social media (h) Profiling, demographics and lifestyle | (a) Where you have provided your consent (b) Necessary for our legitimate interests (to tailor and provide relevant services and communications in the event that consent is not required) |
To identify and record when you have received, opened or engaged with our website or electronic communications | (a) Identity (b) Contact (c) Marketing and Communications (d) Activity and interaction (e) Usage and web activity tracking (f) Social media | (a) Necessary for our legitimate interests (to understanding customers’ and drivers’ needs and measure the reach and effectiveness of our campaigns) |
To help us provide you with improved products and services, which will include: |
To undertake market analysis and research so that we can better understand you as a customer | (a) Identity (b) Contact (c) Concerns and complaints (d) Product data (e) Purchase history (f) Activity and interaction (g) Retailer Interaction History (h) Profiling, demographics and lifestyle | (a) Where you have provided your consent |
For product/ service development purposes (including contacting you with customer surveys), for example to improve product quality, performance and safety | (a) Identity (b) Contact (c) Concerns and complaints (d) Product data (e) Purchase history (f) Marketing and Communications (g) Activity and interaction (h) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to study how customers use our products/ services, to develop them, to grow our business and to inform our marketing strategy) |
To carry out data analytics to improve our website and applications, products/services, marketing, experiences and customer service centre | (a) Identity (b) Purchase history (c) Marketing and Communications (d) Activity and interaction (e) Profiling, demographics and lifestyle | (a) Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
Images and/ or videos may be captured and used to gain insight in order to make recommendations to the business for future product development and strategy | (a) Identity (b) Photographs, videos, voice recordings | (a) Necessary for our legitimate interests (to operate our business) |
To process and deliver your requests, which will include: |
Fulfilment of requests placed by you or on your behalf | (a) Identity (b) Contact (c) Activity and interaction (d) Product data (e) Business Relationship/ Association (f) Purchase history | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to operate our business) |
To perform a contract with you and to fulfil and complete your orders, purchases and other transactions entered into with us (or one of our selected partners) | (a) Identity (b) Contact (c) Activity and interaction (d) Product data (e) Business Relationship/ Association (f) Purchase history (g) Usage and web activity tracking | (a) Performance of a contract with you |
To provide you with service information, warranty information, reminders and updates in relation to the products and services you’ve ordered from us | (a) Identity (b) Contact (c) Activity and interaction (d) Product data (e) Marketing and Communications (f) Purchase history | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to operate our business) |
Manage payment, fees and charges | (a) Identity (b) Contact (c) Purchase history | (a) Performance of a contract with you |
To determine your eligibility for our products and services / whether they’re available in your area | (a) Identity (b) Business Relationship/ Association (c) Profiling, demographics and lifestyle (d) Purchase history | (a) Necessary for our legitimate interests (to operate our business) |
Complying with laws and regulations that apply to us, which will include: |
To meet our contractual requirements with third parties (for example to provide ownership information to vehicle warranty underwriters) | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Proof of identification (f) Marketing and Communications (g) Retailer Interaction History (h) Activity and interaction | (a) Performance of a contract with other organisations |
To contact you if there is an urgent safety or product recall notice and we need to tell you about it | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Retailer Interaction History | (a) Necessary to comply with a legal obligation |
To demonstrate compliance with anti-money laundering rules | (a) Identity (b) Contact (c) Purchase history (d) Proof of identification (e) Retailer Interaction History | (a) Necessary to comply with a legal obligation |
To monitor any other regulatory requirements linked with treating customers fairly and processing records properly | (a) Identity (b) Purchase history (c) Proof of identification (d) Marketing and Communications (e) Retailer Interaction History (f) Activity and interaction | (a) Necessary to comply with a legal obligation |
To help authorities with any security, crime or anti-terrorism enquiries | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Proof of identification (f) Retailer Interaction History (g) Activity and interaction | (a) Necessary to comply with a legal obligation |
To inform you of updates to our terms and conditions and policies | (a) Identity (b) Contact (c) Marketing and Communications | (a) Necessary to comply with a legal obligation |
Responding to courts and enforcement authorities | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Proof of identification (f) Marketing and Communications (g) Retailer Interaction History (h) Activity and interaction | (a) Necessary to comply with a legal obligation |
To comply with a request from you in connection with the exercise of your rights (for example where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request) | (a) Identity (b) Contact (c) Product data (d) Purchase history (e) Marketing and Communications (f) Retailer Interaction History (g) Activity and interaction | (a) Necessary to comply with a legal obligation |
To administer and protect our business and this website, which will include: |
Troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data | (a) Identity (b) Contact (c) Business Relationship/ Association | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation (c) Performance of a contract with you |
To enable you to partake in a prize draw, competition or complete a survey: |
To enable you to partake in a prize draw, competition or complete a survey | (a) Identity (b) Contact (c) Profile (d) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
To generate product exposure and develop marketing material: |
Profiling and analysis, conducted for strategic brand development | (a) Identity (b) Contact (c) Profiling, demographics and lifestyle (d) Social media (e) Purchase history | (a) Necessary for our legitimate interests (to operate our business and create products/service marketing material to grow our business) |
Profiling and identifying influencers, Royals and VIPs | (a) Identity (b) Contact (c) Profiling, demographics and lifestyle (d) Social media (e) Purchase history | (a) Necessary for our legitimate interests (to operate our business and create products/service marketing material to grow our business) |
Cultivating relationships with influencers | (a) Identity (b) Contact (c) Profiling, demographics and lifestyle (d) Social media (e) Usage and web activity tracking (f) Purchase history | (a) Necessary for our legitimate interests (to operate our business and create products/service marketing material to grow our business) |
To capture images and/ or videos for marketing and promotion in all and any media, including Bentley’s printed publications, presentations, promotional materials, in the advertising of Bentley’s goods or services or on the Bentley website or within video montages, training materials, newsletters and on Retailer Marketing News Online, unless you object | (a) Identity (b) Contact (c) Social media | (a) Necessary for our legitimate interests (to create products/service marketing material and grow our business) |